Tracking in 'Incognito' or Private Browsing Mode?

Filed under Crash Course on

It may surprise you that ads can still follow you around in “Incognito” and other “private browsing” modes.

That’s because Incognito mode isn’t really private.

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Incognito mode only deletes your local search and browsing history — just the content on your computer. Websites, search engines, Internet service providers, and governments can still easily track you across the web.

That’s why it’s important to use privacy alternatives that don’t share your personal information, like the DuckDuckGo browser and  DuckDuckGo Private Search.

Using Incognito mode to keep you private online is kind of like using a bucket to put out a raging fire.

Photo showing someone trying to put out a fire with a tiny bucket of water.

If you didn’t know that private browsing isn’t private ... you’re not alone! 67% of people who use private browsing mode over-estimate the protection that private browsing modes offer.

Now you don’t have to be part of that statistic — welcome to the Duck Side!

For more privacy advice, follow us on Twitter & get our privacy newsletter.

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Dax the duck

We're the Internet privacy company for everyone who's had enough of hidden online tracking and wants to take back their privacy now.

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Tracking in 'Incognito' or Private Browsing Mode?
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